Listening Matters: What Ualett Learned From Its Clients in LA

These weren’t surveys or metrics. These were real conversations with community members—and for some of them, it was the first time they were ever asked, “How can we do better for you?”

“The cash advances help me pay for car fees, repairs… they’ve been like a lifeline.”

—Alberto O., Rideshare Driver

“Ualett is very convenient and flexible.”

—Jose Q., Delivery Driver

“Ualett gives me peace of mind… that’s my security.”

—Joanna K., Rideshare Driver

“What I’ve always liked is their service—it’s very human, from people who truly listen and help you.”

—Mario G., Soccer Referee

“I once called and asked them to move my remittance, and they did. That's another benefit."

—William F., School Bus Driver

Time and again, participants described Ualett as more than a financial tool. They spoke of peace of mind, of flexibility, of feeling seen and supported—especially in moments when other systems fall short. They shared how a cash advance helped them stay afloat during a tough week, repair a vehicle to keep working, or avoid borrowing from friends and family.

The sessions also gave us the opportunity to hear directly about the ongoing challenges our clients face—and the new ways they hope Ualett can support them. Their feedback opened the door to deeper conversations around the types of tools and features that could make a meaningful difference in their day-to-day lives. From easier referrals to ideas around rewards programs, they showed us where we can grow alongside them. We’ve already shared this input with our team, and you can expect upcoming releases that reflect these conversations—including features designed to recognize, reward, and uplift the Ualett community.

Ualett knows that listening isn’t a one-time event—it’s an ongoing commitment. These conversations are part of a deeper promise to stay close to the people we serve, to evolve with their needs, and to keep building with intention, care, and community at the center.